How we use cookies and tracking technologies on www.innovelenergy.com

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to function correctly, remember your preferences, and provide anonymous usage insights to the website owner.

This Cookie Policy explains what cookies are used on www.innovelenergy.com, their purpose, and how you can manage them.

2. Why We Use Cookies

Innovel Energy uses cookies to:

• Ensure the Website functions correctly and consistently across sessions
• Understand how visitors navigate our Website so we can improve it
• Personalise your experience based on previous interactions
• Measure the performance and reach of our marketing and outreach activities

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These are essential for the Website to operate and cannot be disabled. They include:

• Session management cookies that maintain your active session while browsing
• Security cookies that protect against cross-site request forgery

3.2 Performance and Analytics Cookies

These help us understand visitor behaviour and improve the Website. All data is aggregated and anonymous:

• Google Analytics: tracks page views, session duration, bounce rates, and traffic sources
• Behaviour analytics tools: identify which sections of the site attract the most engagement

3.3 Functional Cookies

These enable enhanced personalisation and improved usability:

• Remembering your service interest (e.g., Solar vs. Smart Metering vs. IFM)
• Pre-populating enquiry form fields based on previous interaction
• Storing language or display preferences where applicable

3.4 Marketing and Targeting Cookies

These track the effectiveness of our marketing campaigns and enable us to reach relevant audiences:

• Google Ads: measures visits originating from paid search or display campaigns
• Meta Pixel (Facebook/Instagram): enables retargeting to website visitors across Meta platforms
• LinkedIn Insight Tag: measures the performance of LinkedIn ad campaigns and identifies professional audience segments

4. Key Cookies in Use

• _ga / _gid — Google Analytics — Tracks unique visitors and session data — 2 years / 24 hours
• _fbp — Meta Pixel — Browser identification for ad retargeting — 90 days
• PHPSESSID — Session — Maintains active browsing session — Session duration
• li_fat_id — LinkedIn Insight — Ad campaign attribution — 30 days
• cookieconsent_status — Functional — Stores your cookie consent choice — 1 year

5. Third-Party Cookies

Some cookies on our Website are placed by third-party services. Innovel does not control these cookies. Please refer to the respective privacy policies:

• Google: policies.google.com/privacy
• Meta: www.facebook.com/policy
• LinkedIn: www.linkedin.com/legal/privacy-policy

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can manage or delete cookies directly through your browser settings:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Privacy, search, and services > Cookies

Please note: disabling certain cookies may affect the functionality or display of our Website.

6.2 Opt-Out Tools

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google Ad preferences: adssettings.google.com
• Meta Ad preferences: www.facebook.com/ads/preferences

6.3 Cookie Consent Banner

On your first visit to our Website, you will be shown a cookie consent notice. You may accept all cookies, reject non-essential cookies, or manage individual preferences. You can change your preferences at any time by clearing your browser cookies and revisiting the site.

7. Do Not Track

Our Website does not currently respond to browser-level “Do Not Track” (DNT) signals. You may use the opt-out tools listed in Section 6.2 to limit third-party tracking.

8. Changes to This Cookie Policy

We may revise this Cookie Policy as our tools, practices, or applicable regulations change. Updates will be published on this page with a revised effective date.

9. Contact

For any questions about our use of cookies or tracking technologies:

• Company: Innovel Energy Services Pvt. Ltd.
• Corporate Office: Module 6-E, 6th Floor, Bengal Eco Intelligent Park, EM Block, Saltlake, Sector V, Kolkata – 700091
• Phone: (033) 4802-6384
• Website: www.innovelenergy.com