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Area Sales Manager

Area Sales Manager

Job Summary

Key Responsibilities Areas (KRAs)

  • Sales Achievement & Realization
  • Ensure achievement of the assigned monthly sales target.
  • Ensure targeted revenue realization within stipulated timelines.
  • Drive sales performance through continuous monitoring, guidance, and support.
  • Team Leadership
  • Lead, mentor, and manage the Channel Sales team.
  • Conduct regular performance reviews and ensure training for continuous improvement.
  • Build a high-performing, sales-driven team culture.
  • Market & Business Development
  • Conduct market studies and identify new market opportunities in the solar domain.
  • Track customer preferences, competitor activities, and industry trends to guide sales strategies.
  • Develop and execute sales strategies to enhance market penetration.
  • Channel Partner Development
  • Identify, onboard, and manage channel partners, dealers, and distributors.
  • Plan and implement marketing activities to build and expand the partner network.
  • Conduct training and capacity-building sessions for partners in collaboration with the project team.
  • Maintain strong relationships with partners and key business stakeholders.
  • Channel Performance Management
  • Monitor partner performance, ensuring targets and quality standards are met.
  • Provide continuous support to partners to enhance their capability and sales output.
  • Initiate and oversee solar awareness campaigns and promotional activities.
  • Customer Enablement & Finance Support
  • Facilitate easy financing options for customers by coordinating with finance partners.
  • Ensure customer satisfaction throughout the sales and installation cycle.
  • Training & Performance Management
  • Conduct training programs for team members to enhance capability and productivity.
  • Monitor individual and team performance, ensuring consistent growth and achievement.

Required Skills & Competencies

  • Strong understanding of the solar industry and channel sales model.
  • Excellent communication, negotiation, and relationship-management skills.
  • Ability to analyze market trends and competition.
  • Proven experience in managing channel partners and sales teams.
  • Target-driven mindset with strong execution ability.
Job Category: Techno Commercial
Job Type: Full Time
Job Location: Siliguri
Experience: 5 - 8 Years
Qualification: Any Technical

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